Introduction The Metaverse, an immersive virtual space for work, play, shopping, and socializing, has the power to transform various sectors, including the construction machinery industry. This article delves into the integration of Metaverse technology in the construction machinery sector, highlighting the potential to reshape product introductions, marketing strategies, design processes, training methods, and customer experiences. By harnessing virtual reality and other Metaverse tools, the construction machinery industry can unlock a host of exciting opportunities. Enhanced Product Introductions Within the Metaverse, users can utilize virtual reality to gain a more intuitive understanding of construction machinery. Through their virtual avatars, users can explore detailed visual representations, technical specifications, and structural intricacies of different construction machinery models. Virtual showrooms enable seamless navigation of various scenarios, providing a comprehensive grasp of the diverse functions and operational roles that construction machinery can fulfill under different working conditions. Immersive Publicity and Promotion The Metaverse offers users diverse ways to access information. By integrating construction machinery product promotions into virtual reality experiences, companies can employ innovative marketing techniques that transcend real-world limitations. Unlike traditional methods relying on pictures and videos, these immersive promotional campaigns leave a lasting and tangible impression on potential customers, increasing the likelihood of future equipment purchases.     Virtual Reality in New Product Design Through virtual reality simulations, designers can leverage the Metaverse to conceptualize and refine new construction machinery products. Virtual design schemes allow for experimentation with different configurations and features, guided by market feedback. The collaborative nature of the Metaverse fosters seamless cooperation among R&D centers across locations, stimulating creativity, expanding perspectives, and enhancing the efficiency of new product development processes. Revolutionary Training Methods Construction machinery manufacturers can harness the power of the virtual world to train users and after-sales teams in equipment maintenance and repair. By utilizing image and sound technologies, users can access intuitive construction machinery product manuals that provide clear instructions and safety guidelines. Moreover, the after-sales team can offer real-time interactive support during customer repair sessions, expediting troubleshooting and elevating overall service quality. Virtual Test Rides and Drives In the Metaverse, construction machinery sales stores can offer customers virtual test drives by integrating external somatosensory devices. This enables customers to experience the driving sensation of different construction machinery models without the need for actual site conditions. By providing a more realistic and immersive experience on a smaller scale, stores can enhance customer satisfaction and facilitate well-informed purchasing decisions. Conclusion The construction machinery industry stands to gain significant benefits from the Metaverse, transforming how products are introduced, marketed, designed, trained, and experienced. By embracing the capabilities of virtual reality and other Metaverse technologies, construction machinery companies can lead the way in innovation, delivering enhanced solutions and services that cater to the evolving needs of their customers within an ever-changing digital landscape.